Pet Insurance Affiliate Programs

11 Best Pet Insurance Affiliate Programs

If you own a pet then you know that proper vet care can be quite expensive. Things like routine shots, spaying and neutering, and other preventative care can be several hundred dollars. And if you're an affiliate marketer, you'll be glad to know there are several pet insurance affiliate programs to help you take advantage of this growing industry.

And those routine items I mentioned don't even account for possible accidents or a dog with a health problem. It's possible that those routine vet visits could be only the start of paying for a new puppy's healthcare. If your dog comes down with chronic medical problems you could be taking them to the vet often. And it won't be cheap every time. Many people have dogs that suffer from bone injuries such as back or hip injuries and they opt to have the animal put to sleep. They just simply can't afford to pay for surgery for a pet.

What Is Pet Insurance?

But luckily there is pet insurance to help pay for a large percentage of these bills. So if you love your pets and know you won't be able to afford any extra costs should medical problems arise, this is an excellent option. It's not like our health insurance either where they tell you which doctor to go to. You can pick any vet you'd like for you pet. But in reality not many pet owners buy insurance for their pets, or even know that it exists.

The pet insurance market is getting more popular though and is expected to explode in the near future. This is great if you have an affiliate site in the pets niche. As more and more people learn about pet insurance and opt to protect their pets, they'll be looking online to find the best option. So if you do have a site, or are looking to start a site, in this niche, here are the 11 best pet insurance affiliate programs available.

There are tons of things to promote in the pet niche. These insurance programs can help you really get a leg up in this particular sector of the niche. 

Pet Insurance Affiliate Programs

1. Embrace Pet Insurance

Embrace Pet Insurance Affiliate Program

Embrace affiliate pays $36 for each completed, qualified online lead.

Affiliate Details
  • $36 fee for each lead referred that completes the sign up process
  • They provide updated marketing materials including banners you can use to promote them
  • They provide updates every month to their affiliates with news and pet health content
  • Commissions are paid monthly
About Embrace

The headquarters of Embrace Pet Insurance is located in Cleveland, Ohio. Their specialty is providing pet insurance for dogs and cats across the US. The staff at Embrace are experts in pet insurance who are very friendly and have earned high scores within the industry for customer satisfaction.

Costly medical problems should not prevent pet owners from getting the best care for their pets. For this reason, Embrace offers complete protection with what they call "nose-to-tail" coverage for both accidents and illnesses, and their Wellness Rewards plan which covers routine visits.

Embrace pays up to 90% of any vet bills and allows you to use any vet you want.

What are the benefits of promoting Embrace?  Because they pay a flat rate no matter what your referral pays, you know what you will make. Their options of coverage for preexisting conditions and continous wellness visits is a big plus for this company as well.

2. Petplan

Petplan Pet Insurance Affiliate Program
Affiliate Details
  • Some of the highest commissions among all pet insurance affiliate programs
  • Updated affiliate content to assist in promotion
  • Great support for their affiliates

No matter how old your pet is, as long as it's over six weeks old, Petplan will provide you with pet insurance for them. They cover any new medical condition in their policies, but not preexisting ones.

Although Petplan might change their coverage limits, copays, deductibles, or premiums, they do not cancel your policy because of the age of the pet or any medical conditions. And if you have to visit the vet for an emergency, they cover this as well, which could be a couple hundred bucks.

Another benefit Petplan offers is coverage for holistic types of treatment for your pets. As long as it is done by a licensed vet, these treatments include acupuncture, hydrotherapy, laser therapy, chiropractic care, and homeopathy.

What are the benefits of promoting Petplan? High commissions are obviously a plus. Also their holistic treatment coverage and coverage of pets through old age are attractive features of this company.

3. Trupanion

Trupanion Pet Insurance Affiliate Program
Affiliate Details
  • Trupanion pays $25 for each qualified lead
  • Expert affiliate support to answer questions and assist you in being successful
  • Program pays monthly through Impact

Trupanion's approach to deductibles is the most unique thing about this pet insurance company. They charge a one time per condition deductible instead of an annual deductible. So if your dog or cat comes down with a serious chronic medical condition, you'll only have to pay the deductible once and then Trupanion will cover 90% of costs related to that condition for the rest of the dog's life or until the condition is healed. 

Trupanion also offers some additional coverages with their policies:

  • Recovery and Complementary Care Rider: This rider will help you cover some non-clinical procedures such as: behavioral modification, acupuncture, chiropractic, hydrotherapy,homeopathy,  naturopathy, rehabilitative therapy, and physical therapy.
  • Pet Owner Assistance Package: For non-vet related coverages such as: Boarding fees, rewards if your pet is lost, cremation or burial if your pet dies of an accident, holiday vacation cancellation costs, liability coverage for third-party property damage.

What are the benefits of promoting Trupanion? This companies unique approach to pet insurance could help convert customers. The $25 fee for qualified leads is good compared to many other pet insurance affiliate programs. Having the flat fee commission will help you know exactly how much you'll be making with this affiliate program as well.

4. Pet Insurer

Pet Insurer Pet Insurance Affiliate Program
Affiliate Details
  • Works with several other pet insurance companies to provide the best deal
  • Claims affiliates can make $100 per pet easily
  • 90 day cookie length
  • Promotional tools such as banner ads, marketing materials, and content written for your brand
  • Dedicated affiliate support team

Pet Insurer does not directly provide pet insurance but instead works with many of the other companies on this list to find the best deal and policy for your pet. This is called white labeling and they offer plans from Embrace, Nationwide, Petplan, and others.

The good thing about this is they guarantee to find the lowest price pet insurance for dogs or cats. This means that they will price match if customers find a lower price on a policy at another insurer by paying the difference between the two.

What are the benefits of promoting Pet Insurer? Long cookie length is a positive for you as the affiliate marketer. And the price match guarantee will be a potential draw for new customers as well.

5. Pets Best

Pets Best Pet Insurance Affiliate Program
Affiliate Details
  • Commissions start at $35 per lead
  • 90 day cookie
  • Promotional tools such as ads and content

Pets Best has several plans available and will cover man things including illnesses, accidents, and routine wellness. They do not cover preexisting conditions. For customers who don't want to pay for a full plan they also have an accident only plan. This will not cover illnesses or routine care.

Their wellness plan is for cats and dogs to cover vaccinations, microchipping, and deworming. They also have plans for accidents, surgery, cancer, or other specialty coverages.

What are the benefits of promoting Pets Best? $35 commission for qualified leads. Coverage for wellness care and older age pets. This company also has several options for plan variations that will appeal to customers.

6. Healthy Paws

Healthy Paws Pet Insurance Affiliate Program
Affiliate Details
  • New partner program coming in 2020

Healthy Paws has one annual deductible that covers any illnesses or injuries for the year. They cover congenital diseases and hereditary conditions with no limits on their claims. Healthy Paws increases their coverage past the normal limited payouts that you see in the pet insurance industry.

What are the benefits of promoting Healthy Paws? Their no limts on annual or lifetime payouts is a plus. Check back soon to see what their new affiliate program offers.

7. PetFirst

PetFirst Pet Insurance Affiliate Program
Affiliate Details
  • 30 day cookie
  • Pays 8% commission

Like many on this list, PetFirst pet insurance is only for dogs and cats. They allow you to customize your deductible and reimbursement rate to fit you needs and the needs of your pet. They also have the shortest wait periods for accident and illness coverage in the industry.

Their base policy will not include wellness care, but there is an option to add it for an extra cost. This base coverage plan will include accidents, illnesses, surgery, holistic care, and diagnostic tests.

You will have to sign up through FlexOffers to join this affiliate program. 

What are the benefits of promoting PetFirst? 8% commission rate. Coverage for routine visits available.

8. PetPremium

PetPremium Pet Insurance Affiliate Program
Affiliate Details
  • ​7.5% commission rate
  • Innovative campaigns
  • Ad banners

Basically PetPremium offers two plans for pet insurance. Their total coverage plan will cover hereditary conditions and illnesses, but their accident only plan does not. Each plan will pay back up to 90% for veterinary bills. They do have standard types of deductibles and they do have annual limits on coverages. And like most on the list, preexisting conditions will not be covered.

Also like some others, they offer a routine care plan as an add-on to the basic plan. This is either $10 or $25 per month and depends on the options selected. Another plus for PetPremium is their 10% discount for insuring multiple pets.

They have a money back guarantee after 30 days and will  give you a quote for free. The base plan is priced at $10 a month.

What are the benefits of promoting PetPremium? They have a 30 day satisfaction guarantee or your money back and a discount for multiple pets. These are two features that could convince customers to sign up.

9. Protectapet

Protectapet Pet Insurance
Affiliate Details
  • Renewal commissions if customer continues coming back
  • High commissions
  • Banner ads

Protectapet is a pet insurance company located in Spain. They offer pet insurance across Europe. Benefits of Protectapet are they do not raise your premiums for the life of your policy and they allow you to choose any vet you like. And in addition to cats and dogs, they also offer insurance for horses.​

They have great support for their affiliates and will provide marketing materials including banner ads to help you promote their business.

What are the benefits of promoting Protectapet? Based in Europe so they offer pet insurance outside the US. Offer renewal commissions for returning customers.

10. Agria Pet Insurance

Agria Pet Insurance
Affiliate Details
  • 30 day cookie
  • Great affiliate support team
  • Ads and banners for promotion

Located in the United Kingdom, Agria has pet insurance for rabbits, as well as dogs and cats in the UK. The coverage is for the life of your pet.

Agria will pay 97% of all claims and they will pay your vet directly. They also give vouchers for healthcare with their policies. 

With their lifetime coverage you will not have to worry about vet bills if your pet comes down with a chronic illness or injury that requires lifetime care.

What are the benefits of promoting Agria? The lifetime coverage will be attractive to potential customers. Also This company pays 97% of claims.

11. Petco Pet Insurance

Petco Pet Insurance
Affiliate Details
  • 4% commissions
  • 7 day cookie
  • Regular newsletter with Petco promotions

As with most well known brands, Petco's commission payout is quite low at only 4%. The benefit is this is a brand people know and trust so they may be more willing to purchase. But the downside is lower payouts.

Petco actually offers their insurance quotes through other providers as well with a site called Here you can compare quotes through many of the same providers listed here in this article.

What are the benefits of promoting Petco? The main benefit here is the brand is well known. They also help you compare many of the companies on our list to find the best price.

Niche Ideas For Pet Insurance

So now you know several options for referring customers to buy pet insurance, so what will your niche site be about? Maybe you've already thought of some ideas, but if not, here are some good ones to get you started.

First idea is a site that talks about service animals where you could offer opinions on pet insurance and give your recommendations. In addition, you could recommend other products, services, or training programs for pets.

Another one would be a horse focused site. For this one you would have to make sure you recommend a provider that offers horse insurance like Protectapet. There are tons of other equestrian related items and accessories that could be promoted on a site like this as well.

Also a traveling site where you give tips on bringing pets along when you travel. You could also recommend things like hotels that accept pets, carriers for pets, leashes, harnesses, and collars.

Need More Affiliate Marketing Training?

I've given you some great ideas for possible affiliates as well as niche site ideas. Now you have to put the work in to create a great site and make money with affiliate marketing.

How do you do this? And how will you get traffic to your site and convert visitors into buying customers?

I personally learned to create affiliate income generating sites with this affiliate training. With the training I got here I was able to make sales and get income in less than a year. I now have an online business that allows me the freedom to work online from anywhere!